Weight Watchers Diet Plan
Weight Watchers has announced that rival Jenny Craig will end a controversial advertisement campaign as part of a legal settlement between the two weight-loss companies.
“We are pleased that Jenny Craig will no longer be allowed to continue using this false and misleading advertising, now and in the future, and to put this situation behind us,” Weight Watchers President and CEO David Kirchhoff said in a statement.
Weight Watchers had charged in a lawsuit that Jenny Craig’s ads made false and misleading claims. The ads referred to a study comparing Weight Watchers current weight-loss program and Jenny Craig’s prepackaged meals system.
Weight Watchers, based in New York, previously said no such study had been done and that the claims in the ads were not supported by fact or science.
Weight Watchers International Inc. said that rival Jenny Craig will end a controversial advertisement campaign as part of a legal settlement between the two weight-loss companies.
The U.S. District Court for the Southern District of New York had implemented a temporary restraining order at the time barring Carlsbad, Calif.-based Jenny Craig from broadcasting, publishing or distributing the ads through other means.
Weight Watchers began in the early 60′s, when founder Jean Nidetch began inviting friends into her Queens home once a week, to discuss how best to lose weight.
Today, the Weight Watchers group of friends has grown to millions of women and men around the world who use the products and services of WW to lose unwanted pounds.
After that first Queens meeting, an estimated one million people, from Brazil to New Zealand, come together each week to help each meet their weight-loss goals at group meetings. And now, WW is reaching others via the internet.
The WW weight loss plan is developed by credentialed scientists with proficiency in weight management. In addition, Weight Watchers consults regularly with renowned experts to ensure that its weight loss plan reflects the latest scientific thinking.
Internet offerings currently include a comprehensive free-access site with a rich community section, broad and deep information on weight loss and healthy lifestyles, and a convenient way of locating meetings. In addition, two offerings are available to consumers on a subscription basis: WW Online, for those who cannot join Meetings, and WW eTools, to enhance the meetings experience.
Twenty minutes of continuous aerobic activity 3 days per week is recommended for weight loss. Examples of physical activity that are considered aerobic are: walking, running, jogging, hiking, swimming, bike riding, rowing, cross-country skiing, and jumping rope.
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